Many fashion brands have created their own makeup brands to complement their clothing lines and expand their brand presence in the beauty industry.
By launching a makeup line with their name, ultimately the fashion brands can capitalize on their existing reputation and loyal customer base. In the same manner, they may attract new customers who are interested in their aesthetic or beauty segment. In between the launches of the beauty component of the fashion brand, the individual can attain a small piece of the brand simply by not having to buy accessories or clothing, that may be more costly.
Some examples of fashion brands that have launched makeup lines include:
1. Dior Beauty
2. Victoria Beckham Beauty (under the Victoria Beckham fashion brand)
3. Gucci Beauty (under the Gucci fashion brand)
4. Tom Ford Beauty (under the Tom Ford fashion brand)
5. YSL Beauty (under the Yves Saint Laurent fashion brand)
6. Armani Beauty (under the Giorgio Armani fashion brand)
7. Marc Jacobs Beauty (under the Marc Jacobs fashion brand)
8. Chanel Beauty
9. Prada
10. Hermés
These are just a few specimens of fashion labels that have successfully ventured into the makeup industry with their lines. Furthermore, creating a makeup line allows fashion brands to expand their product offerings and cater to different aspects of their customers’ lives. By offering makeup products, they can provide customers with a full range of beauty and fashion options, creating a cohesive brand identity. The addition of the make-up line makes the label more cohesive and almost feels like a lifestyle.
Launching a makeup line can help fashion brands differentiate themselves from competitors and stand out in a crowded market. By creating their unique makeup products, they can showcase their innovative formulas, design expertise, and unique brand identity.
The make-up brands are now a billion-dollar industry and many brands want to commit to that movement. Asia Pacific dominated the makeup market with a market share of 46.93% in 2023. According to statistics, the international cosmetics sector within the beauty and personal care market is set to experience steady growth in revenue from 2023 to 2027. The increase is estimated to be about 21.6 billion U.S. dollars, representing a growth of 20.8 per cent. By the end of 2027, the revenue from this segment is predicted to hit a total of 125.4 billion U.S. dollars.
Moreover, innovation and advancements in the field of cosmetics, such as the advent of eco-friendly, organic, and cruelty-free products, could also be attracting a new segment of consumers. Companies’ ability to respond to these changing consumer preferences effectively could be a crucial determinant of this projected growth.
Sources:
https://www.fortunebusinessinsights.com/makeup-market-102587