Aesthetic preferences are deeply personal yet socially constructed, influenced by culture, media, and societal norms. Although aesthetics provides a legitimate comfort state where the consumer has a choice. Fashion serves as a tangible manifestation of these choices, allowing individuals to curate their appearance and project their desired image to the world. Aesthtics & Fashion   When…

Some call it a gamble, we call it an investment. Tailoring is a fundamental process to owning your wardrobe and is a stepping stone to developing a comprehensive relationship with fashion. Learn about making your closet an asset. Disclaimer: The content presented here is for educational and entertainment purposes only with no intent to bash…

United by a common goal, the designers become a powerful force, which is continuing to grow. This fall-winter 2024/2025 season the Ukrainian Women’s Fashion Industry Alliance (UWFIA) has expanded its participants to support more female creatives. The Alliance now consists of eight Ukrainian brands: CHERESHNIVSKA, DELEGAN, EVOLVE, GRIE, MONETRE, NADYA DZYAK, SAYYA, and TAMAR KEBURIA,…

The concept of ugliness is a multifaceted aspect of human experience, constantly overshadowed by its partner, beauty. Ugliness provokes reactions and challenges conventional norms. From art’s portrayal of the vile to fashion’s embrace of the unconventional, which navigates the intriguing interplay in contemporary society.    What is Ugliness? In the contemporary world, the definition of ugliness…