Exclusive video directed by @chikh.larbi

From the runway gloss to the first rows of celebrities photoshoots, Parisian High Fashion Week of summer 2024 went on in the usual rhythm, till it’s last day. When the ultimate show felt like an earthquake.  The past Haute Couture Week in Paris felt calm despite its usual intensity and worthless haste between the shows.…

On the eve of Haute Couture Week Spring-Summer 2024 wich debuts on January 22 in Paris, here is our exclusive video recalling the ambiance of the last season’s show by @chikh.larbi video director. cover picture:  @chikh.larbi

Haute couture shows exist as a contrebalance for the ready-to-wear weeks, which are becoming more and more commercial and merchandized.Designers still need a space where they can experiment, play, send messages to the world and perform without the contraints of the market.Of course, they still need to sell, but, unlike the main lines, sales are…